UpFit is a white-label nutrition plan creator that enables health & sports related website operators (e.g. operators of gyms, sport/fitness and yoga centers) to sell nutrition plans to their customers. Base case: Customers go on e.g. the gym’s website, enter numerical anthropometric (e.g. weight, height), behavioral (e.g. activity level) and other data in the white-label solution that has been set up in the “look and feel”/corporate design. Based on the given info, UpFit creates a customized meal/nutrition plan (format: PDF) and delivers as download and to the customer’s’ email address after checking out.